Assuming the moniker Gia Ford, 23 year-old Molly McCormick reaches for a name that is punchy, reminiscent of 80's American pop culture. This new identity allows her to reach into fashion as a heightened version of herself, and leaks into her music, allowing her to create a world within a world. Discovered on Instagram and subsequently snapped up by Dirty Hit (The 1975, Wolf Alice, Rina Sawayama) on the strength of a 60-second, vocal-only recording, Ford spent three years developing her sound. Her first EP, Poster Boy, was a reflection of that period of evolution; encapsulated in a name derived from that fact that as a child she wanted to be a boy, but simultaneously celebrating the fact that there are some iconic pin-ups who carry that same energy.
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